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SikSilk cuts costs and improves conversion with Dazzl
SikSilk cuts costs and improves conversion with Dazzl
case study
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BRAND
SikSilk
PRODUCT USAGE
High-volume seasonal collections (1,500+ images)
About the brand
SIKSILK is where sportswear meets streetwear. An athletic, styled fusion inspired by the world’s top athletes and the rise of global street culture. Influenced by those shaping the youth movement today, we blend performance-driven design with retro energy, bold prints, and contemporary fits.
From refined silhouettes to statement pieces, SikSilk delivers something for everyone! A collection built for those who work hard, play harder, and express confidence in every moment.
Operating across Europe, the U.S., and Asia, SikSilk produces large seasonal catalogs to power both e-commerce platforms. This high-volume content demand makes efficiency, speed, and consistency in visual production critical to the brand's growth.
The Challenge
SikSilk has collections with over 200 SKUs every season. Doing the traditional studio shots were a lot of work and expensive: coordinating photographers, models, studios, and the extensive planning required so the final images are on point. If something fails or if the creative director realizes the fit could be better in a different way, they would need to repeat the whole process.
€6,000
saved in production costs
+500
images generated
The Solution with Dazzl
SikSilk partnered with Dazzl to create a brand-exclusive AI model trained on their e-commerce images from previous shoots, garments, and style guides. With Dazzl, SikSilk can now:
- Upload images featuring their best-performing model
- Generate premium on-model images aligned with their brand aesthetic with little planning
"The level of quality of the images… They’re really, really amazing."
Baz Gill
Founder, SikSilk
