Website Privacy Policy

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1. Scope of This Privacy Policy

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This Website Privacy Policy explains how DAZZL, INC. collects, uses, discloses and protects personal information when you:

• visit the public website at dazzl.cc and its public webpages, collectively the “Website”;
• submit a contact or demo-request form;
• communicate with us concerning the Website or our services; or
• interact with our online advertising.

This Privacy Policy applies only to the public Website and related business enquiries.

It does not apply to:

• Dazzl’s customer platform or applications;
• customer accounts;
• subscriptions or credits;
• customer product images, brand assets or other uploads;
• generated images or other outputs;
• professional services performed for customers; or
• personal information processed by Dazzl on behalf of its customers.

Those activities are governed by the applicable customer agreement, Data Processing Agreement and other product-specific documentation.

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2. Who We Are

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The controller responsible for the personal information described in this Privacy Policy is:

DAZZL, INC.
7345 W Sand Lake Road, Suite 210
Orlando, Florida 32819
United States

Email: info@dazzl.cc

References to “Dazzl,” “we,” “us” and “our” mean DAZZL, INC.

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3. Personal Information We Collect

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3.1 Information you provide directly

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When you complete a form, request a demonstration or otherwise contact us, you may provide information such as:

• your name;
• work email address;
• telephone number;
• company or organization;
• job title;
• country or location;
• information about your business or interest in Dazzl;
• the contents of your message; and
• any other information you choose to provide.

You are not required to provide information that is unrelated to your enquiry.

Please do not submit customer production assets, sensitive personal information, trade secrets or other highly confidential materials through the Website’s general contact forms.

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3.2 Information collected automatically

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When you visit the Website, we and our technology providers may automatically collect:

• IP address;
• browser and device type;
• operating system;
• language and regional settings;
• referring and exit pages;
• pages viewed;
• links and buttons clicked;
• dates and times of visits;
• general Website interaction information;
• cookie and similar technology identifiers;
• approximate location derived from an IP address; and
• diagnostic, security and error information.

The information available to us depends on your device, browser settings, cookie choices and applicable law.

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3.3 Information from advertising and analytics providers

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Where you have permitted the relevant technologies, we may receive information from Google Analytics and Meta about:

• interactions with the Website;
• interactions with Dazzl advertisements;
• whether an advertisement led to a Website visit or other measured action;
• aggregated Website audiences and performance; and
• campaign measurement and attribution.

We do not receive your Meta account password or private Meta communications.

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4. How We Use Personal Information

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We may use personal information for the following purposes.

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4.1 Responding to enquiries and arranging demonstrations

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We use contact and business information to:

• respond to questions;
• arrange demonstrations or meetings;
• provide requested information;
• understand your organization’s potential requirements; and
• communicate about a possible business relationship.

We use information submitted through the Website only to respond to or follow up on the relevant enquiry.

We do not add Website contacts to promotional email lists unless they separately request or consent to receiving such communications.

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4.2 Operating and securing the Website

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We use technical and diagnostic information to:

• operate and maintain the Website;
• deliver Website content;
• identify and correct errors;
• protect against fraud, abuse and security threats;
• investigate suspicious activity; and
• maintain the integrity and availability of our systems.

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4.3 Website analytics

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With your consent where required, we use Google Analytics to:

• understand how visitors use the Website;
• measure Website traffic and engagement;
• identify frequently visited content;
• evaluate Website performance; and
• improve the Website and its content.

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4.4 Advertising measurement and relevant advertising

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With your consent where required, we use Meta Pixel to:

• measure the performance of Dazzl advertising;
• understand whether advertisements result in Website visits or enquiries;
• create or evaluate advertising audiences; and
• help deliver advertising that may be more relevant to potential business customers.

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4.5 Legal and business purposes

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We may also use personal information to:

• comply with applicable law and lawful requests;
• establish, exercise or defend legal claims;
• enforce our Website Terms of Use;
• maintain appropriate business and compliance records;
• conduct corporate audits or due diligence; and
• support a merger, financing, acquisition, reorganization or sale of business assets.

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5. Legal Bases for Processing in the EEA and United Kingdom

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Where the GDPR or UK GDPR applies, we process personal information under one or more of the following legal bases.

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5.1 Steps requested before entering into a contract

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We may process your information when you request a demonstration, proposal or other action in anticipation of a possible agreement.

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5.2 Legitimate interests

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We may process information where necessary for our legitimate interests, including:

• responding to business enquiries;
• operating and improving the Website;
• protecting the Website and our systems;
• understanding interest in Dazzl’s services;
• managing business relationships; and
• establishing or defending legal claims.

We consider whether those interests are overridden by your rights and interests before relying on this basis.

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5.3 Consent

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We rely on consent for Google Analytics, Meta Pixel and other non-essential tracking technologies where consent is required.

You may withdraw your consent at any time through the Website’s cookie settings. Withdrawal does not affect processing that occurred before consent was withdrawn.

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5.4 Legal obligations

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We process information where necessary to comply with legal, regulatory, tax, accounting or other binding obligations.

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6. Cookies and Similar Technologies

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The Website uses cookies and similar technologies.

These technologies may include:

• strictly necessary cookies required for security and core Website functionality;
• cookies used to remember your privacy choices;
• Google Analytics cookies; and
• Meta Pixel and associated advertising technologies.

Google Analytics and Meta Pixel must remain disabled until the required consent is obtained in jurisdictions where prior consent is required. Meta’s own business guidance instructs website operators not to send Pixel data before the visitor has accepted the relevant cookies.

You can:

• accept or reject non-essential cookies through the cookie banner;
• select particular cookie categories;
• change or withdraw your choices through the Website’s persistent cookie-settings link; and
• delete or block cookies through your browser settings.

Further details are available in our Cookie Policy, accessible through the Website footer.

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7. How We Disclose Personal Information

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We may disclose personal information to the following categories of recipients.

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7.1 Website hosting and form provider

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The Website is hosted using Webflow.

Information submitted through Website forms may be stored in Webflow and delivered to Dazzl by email.

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7.2 Analytics provider

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We use Google Analytics to measure Website use, subject to your cookie choices and applicable consent requirements.

Google Analytics’ standard property settings permit event-level data retention of up to 14 months, consistent with the retention period selected by Dazzl.

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7.3 Advertising provider

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We use Meta Pixel, provided by Meta Platforms, to measure advertising performance and support advertising activities, subject to your cookie choices and applicable law.

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7.4 Operational service providers

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We may disclose information to providers that support:

• business email;
• Website security;
• cloud and information-technology services;
• communications;
• data storage; and
• technical support.

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7.5 Professional advisers

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We may disclose information to lawyers, accountants, auditors, insurers and other professional advisers where reasonably necessary.

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7.6 Authorities and legal recipients

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We may disclose information where we reasonably believe disclosure is necessary to:

• comply with applicable law;
• respond to a court order, subpoena or lawful government request;
• protect the rights, property or safety of Dazzl or another person;
• investigate fraud, security incidents or unlawful activity; or
• establish, exercise or defend legal claims.

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7.7 Corporate transactions

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Information may be disclosed or transferred in connection with a proposed or completed merger, financing, investment, acquisition, restructuring, insolvency or sale of all or part of our business or assets.

Depending on the service and processing involved, a recipient may act as our processor or service provider, or as an independent controller responsible for its own processing.

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8. Sale, Sharing and Targeted Advertising

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Dazzl does not sell contact information or other personal information in exchange for monetary payment.

However, under certain US state privacy laws, the use of advertising technologies such as Meta Pixel may be defined as:

• “sharing” personal information;
• “sale” of personal information; or
• processing for targeted or cross-context behavioral advertising,

even where no money is exchanged.

The categories potentially disclosed for these purposes include:

• online identifiers;
• IP address and approximate location;
• browser and device information;
• Website browsing and interaction activity; and
• advertising and campaign interaction information.

You may opt out by:

• rejecting advertising cookies through the cookie banner;
• disabling the advertising category through Cookie Settings; or
• using a legally recognized browser-based opt-out preference signal, such as Global Privacy Control, where applicable.

California law gives qualifying consumers the right to opt out of sale or sharing for cross-context behavioral advertising, including through recognized opt-out preference signals.

We do not knowingly sell or share personal information belonging to individuals under 18.

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9. International Processing and Transfers

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Dazzl is established in the United States. Information collected through the Website may therefore be processed in the United States.

Our service providers may also process information in the United States, the European Economic Area, the United Kingdom and other countries in which they or their sub-processors operate.

Privacy and data-protection laws in those countries may differ from the laws in your country.

Where applicable law requires safeguards for an international transfer, we rely as appropriate on measures such as:

• an adequacy decision issued by a competent authority;
• the European Commission’s Standard Contractual Clauses;
• the UK International Data Transfer Agreement or UK Addendum;
• contractual and organizational safeguards; or
• another lawful transfer mechanism.

The European Commission recognizes adequacy decisions and Standard Contractual Clauses as mechanisms for protecting personal data transferred internationally.

Some service providers may independently participate in an applicable privacy framework or rely on other lawful transfer mechanisms. Dazzl is not currently certified under the EU–US Data Privacy Framework.

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10. Data Retention

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We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including legal, security and record-keeping requirements.

Our standard retention periods are:

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10.1 Enquiries and communications

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Contact-form submissions, demo requests and related communications are normally retained for 24 months after the most recent substantive communication.

We may retain information for longer where:

• active commercial discussions continue;
• a contract or customer relationship is established;
• retention is needed for a legal claim; or
• applicable law requires a longer period.

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10.2 Analytics information

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Google Analytics event-level information is retained for up to 14 months, subject to Google’s operation of the service and applicable settings.

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10.3 Security and diagnostic logs

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Website security, access and diagnostic logs are normally retained for up to 12 months, unless a longer period is necessary to investigate a security incident or legal issue.

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10.4 Cookie-consent records

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Records demonstrating cookie choices and consent may be retained for up to five years, subject to applicable limitation and accountability requirements.

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10.5 Provider-controlled information

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Google, Meta, Webflow and other providers may retain certain information according to their own contractual obligations, technical requirements and privacy policies.

At the end of the applicable period, we delete or anonymize information unless continued retention is required or permitted by law.

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11. Security

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We use reasonable administrative, organizational and technical measures designed to protect personal information against:

• unauthorized access;
• unlawful processing;
• accidental loss;
• destruction;
• alteration; and
• unauthorized disclosure.

These measures may include access restrictions, authentication controls, encryption where appropriate, vendor-management procedures and security monitoring.

No Internet transmission, Website or storage system can be guaranteed to be completely secure.

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12. Your EEA and UK Privacy Rights

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If the GDPR or UK GDPR applies to you, you may have the right to:

• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of your information;
• request restriction of processing;
• object to processing based on legitimate interests;
• object to direct marketing;
• receive certain information in a structured, commonly used and machine-readable format;
• request transmission of eligible information to another controller;
• withdraw consent at any time; and
• lodge a complaint with a competent data-protection authority.

You also have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects, subject to applicable exceptions.

Dazzl does not use personal information collected through the public Website to make solely automated decisions producing legal or similarly significant effects.

To exercise your rights, contact info@dazzl.cc.

You may complain to the data-protection authority in the EEA country or UK territory where you live, work or believe an infringement occurred. GDPR transparency requirements include providing information about the controller, purposes, legal bases, recipients, retention and individual rights.

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13. US State Privacy Rights

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Depending on where you live and whether the relevant law applies to Dazzl, you may have the right to:

• confirm whether we process your personal information;
• access personal information;
• obtain a portable copy of certain information;
• correct inaccurate information;
• request deletion;
• opt out of sale, sharing or targeted advertising;
• limit certain uses of sensitive personal information;
• withdraw consent where processing is consent-based;
• appeal a refusal to act on your request; and
• exercise your rights without unlawful discrimination.

We do not intentionally collect sensitive personal information through the Website and do not use sensitive personal information to infer characteristics about Website visitors.

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California disclosures

During the preceding 12 months, we may have collected the following California categories:

• identifiers;
• customer-record information;
• commercial or business-enquiry information;
• Internet or electronic-network activity;
• approximate geolocation information;
• professional or employment-related information; and
• information you voluntarily include in communications.

We collect these categories from:

• you;
• your browser or device;
• Website cookies and technologies;
• Google Analytics;
• Meta; and
• advertising or referral sources.

We disclose these categories to the recipients and for the purposes described in Sections 4, 7 and 8.

We do not sell personal information for monetary payment. Advertising-technology disclosures may constitute “sharing” or “sale” under California law as described in Section 8.

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Exercising US privacy rights

Submit a request by emailing info@dazzl.cc.

Please state:

• your name;
• the state in which you reside;
• the right you wish to exercise; and
• sufficient information to allow us to identify relevant records.

We may request reasonable information to verify your identity and protect personal information against unauthorized disclosure.

An authorized agent may submit a request where permitted by law. We may require evidence of authorization and may contact you directly to verify the request.

If we decline to act on a request and applicable law provides an appeal right, you may appeal by replying to our decision or emailing info@dazzl.cc with the subject line “Privacy Appeal.”

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14. Third-Party Websites

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The Website may contain links to websites or services that Dazzl does not operate.

This Privacy Policy does not govern the privacy, security or data practices of those third parties. You should review their privacy notices before providing information to them.

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15. Children’s Privacy

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The Website is intended for business users and adults aged 18 or older.

We do not knowingly collect personal information from children through the Website.

If you believe that a child has provided personal information through the Website, contact info@dazzl.cc so that we can investigate and, where appropriate, delete the information.

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16. Changes to This Privacy Policy

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We may update this Privacy Policy to reflect:

• changes to the Website;
• changes to our privacy practices;
• changes to our providers; or
• legal and regulatory developments.

The revised version will be published on this page with a new “Last updated” date.

Where required by law, we will provide additional notice or obtain consent before a material change takes effect.

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17. Contact Us

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Questions, complaints and privacy-rights requests may be sent to:

DAZZL, INC.
7345 W Sand Lake Road, Suite 210
Orlando, Florida 32819
United States

Email: info@dazzl.cc

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