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SikSilk cuts costs and accelerates creativity with Dazzl
SikSilk cuts costs and accelerates creativity with Dazzl
case study
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BRAND
SikSilk 2
PRODUCT USAGE
High-volume seasonal collections (1,500+ images)
About the brand
SikSilk is a British-born global fashion brand that fusessportswear, streetwear, and luxury. With a strong emphasis onbold designs, frequent seasonal drops, and influencer-driven campaigns, the brand has built a worldwide following, especially among younger audiences who demand trend-driven collections at speed.Operating across Europe, the U.S., and Asia, SikSilk produceslarge seasonal catalogsto power both its e-commerce platforms and retail presence. This high-volume content demand makes efficiency, speed, and consistency in visual production critical to the brand’s growth.
The Challenge
With multiple collections every season, SikSilk’s traditional studio shoots were slowing down launches and inflating costs. Coordinating photographers, models, studios, and post-production created bottlenecks, while brand consistency across markets remained difficult to maintain.
€22k
Saved per seasonal collection in production costs
90%
Faster turnaround (weeks reduced to 24 hours)
3x
More visuals produced, resulting in more marketing campaigns
The Solution with Dazzl
SikSilk partnered with Dazzl to create abrand-exclusive AI modeltrained on their garments, campaigns, and style guides. With Dazzl, SikSilk can now:
- Upload ghost mannequin photos of new SKUs
- Instantly generate premium on-model images aligned with their brand aesthetic
- Scale visuals across collections with speed, consistency, and exclusivity
“Dazzl has transformed the way we produce content. What used to take weeks and entire teams now takes hours. The consistency is incredible, and knowing that our AI model is trained exclusively on SikSilk gives us confidence that every image looks and feels like us.”
John Smith
Creative Director
